
1% for the Planet
1% for the Planet is a global network of businesses and environmental organisations that commit to donating at least 1% of their annual revenue to supporting people and the planet. It ensures donations are real, verified, and drive measurable impact.
As members, we donate at least 1% of our sales to support projects led by the Kilian Jornet Foundation, helping preserve the mountains we move through.
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Kilian Jornet Foundation
Through research, education, and direct action, the foundation works to better understand the challenges affecting mountain environments and turn that knowledge into real, on-the-ground impact.
This spans from glacier research to trail restoration and education programs for more sustainable practices in outdoor sports, helping more people take part in the effort.
These places are not just ours to move through, they’re ecosystems worth protecting.
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Collaboration in action
In 2025, through our partnership with the Kilian Jornet Foundation, we translated 1% of our sales into real action.
Running Minds
Running Minds brought together over 1,000 participants across 29 events in 7 countries, combining movement with environmental awareness.
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Restore the Trails
Across Restore the Trails, more than 170 people took part in hands-on work in 6 countries, helping protect and maintain mountain paths. For the first time, this also included a restoration camp in Sweden.
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States of Elevation
States of Elevation extended this impact further, amplifying local voices and engaging partner organisations and storytellers to raise awareness of environmental challenges and their solutions.
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Kids Athletes
And through Kids Athletes, we reached 340+ kids via schools and clubs, introducing the next generation to responsible trail running.
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Different programs with the same goal:
protect what we run through.
