Stories / August 2022

A week full of surprises and responsibility

Join our community

Next week we will be at Chamonix with a stand, where we have lots of news and surprises for you.

On the one hand, you can see the shoe that Kilian Jornet has worn for more than 1,200 km and used in all the races he has taken part in this year. You can also see some of our outdoor equipment and take part in the No Trace program. We look forward to seeing you at the stand! If you can’t be in Chamonix during the week, you can follow us on social media to keep up to date with all the news.

The NNormal stand will be open from Monday (4pm-8pm), on Tuesday to Thursday (10am-7pm) and until Friday at 2pm. You can find us at stand 16.

We at NNormal are not only committed to athletes and races, we are also committed to people and our planet.

We devote all our effort to creating high quality, durable products that provide a solution at the end of their (first) lifecycle, in order to reduce our ecological footprint and leave no trace. Our mantra is: functionality, durability and reparability. Our method: reducing, reusing, repairing and recycling.

No Trace Program

A solution to the end of the product lifecycle

In keeping with the above and as part of the No Trace Program, we will be at Chamonix from the 22nd to the 28th of August, and anyone can visit us at our stand and leave all manner of clothing such as shoes, equipment and accessories in a container, regardless of the brand. All the material we collect will be sent to Recircled, a company that specialises in fashion and the circular economy, which will recycle them, separating the different parts of the products into different materials or even reselling the products to give them a second life.

This campaign, which we will start physically at our stand, is part of the No Trace Program, which will continue during the year, from fall the entire process can be carried out online. The No Trace Program was set up with the aim of providing a solution to the end of the product lifecycle.

We like your shoes and the incredible adventures and memories you have experienced with them, but their lives go beyond the hundreds of kilometres you have run with them. The method we use to manufacture and design our shoes may be a small decision that has a great impact on the planet.

So, if you have any material that needs to be recycled or reused and you will be at Chamonix, please fill out the form below and let us know which materials you want to donate and some of the adventures or stories you have experienced with them. All the information you give us will help us improve our processes and products in order to make them last as long as possible.

Apart from this campaign, NNormal’s activity at Chamonix goes even further.

We reconnect with the community

At Zegama we took the first step to get closer to our community by creating the WhatsApp group, and now at Chamonix, we want to engage even more people. On this occasion, there will be no limit to the number of users, as we have created a new Telegram group.

To join, we need you to fill out this form where you will see the link that allows you to join the NNormal community and follow our adventures.

“Because this is where my long-distance running love-hate story began.”

Kilian Jornet

Photography: Dom Dahler

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