Our values

All our actions are undertaken with a strong commitment.


We are fierce Outdoor sports practitioners and deeply passionate about nature and its community.


We make functional Outdoor equipment to be used in multiple activities and made to last. Our products should be repairable, reusable, repurposed or recyclable.


We want to explore new ways to do things. On product, on sustainability, on business social responsibility, on brand language — that become the norm tomorrow.


We believe companies have to play an important role in social responsibility.

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