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Stories / August 2022
Our Product Philosophy
Born from strong beliefs, intense testing, and a whole lot of love for the outdoors, our first products will be available in Europe and North America Fall 2022.
NNormal was created through a partnership between Camper and Kilian Jornet, and we’re here to encourage everyone to get outside and be more active. From technical trail runs to weekend hikes, our shoes, apparel, and accessories will help you do more and dream farther.
Most importantly, we believe that outdoor gear can both raise awareness of and help protect the natural world we all love to explore. NNormal — short for ‘No normal’ — is about treading more lightly, and having huge respect for the environment.
The first drop will focus on footwear, apparel, and accessories for trail running and hiking. Kilian Jornet – NNormal co-founder and ambassador – will wear the gear during this year’s race season. Whether it’s max-performance shoes or a hi-tech race vest, lightweight cap or organic-cotton hoodie, every single thing we create is designed with three core principles at heart: comfort, durability and quality. And backing up these values is a commitment to protecting the natural world we all love to explore. Which means doing everything we can to leave no trace.
Comfort
From straining to beat your personal best in the last minute of a vertical kilometre to enjoying the final hour of a rainy lakeside walk, you want comfort every step of the way. Whatever keeps you active outdoors, more comfort means more enjoyment, and more possibilities.
For us, comfort means higher performance, greater confidence, and the ability to push yourself to all-new limits. Whether you’re a pack-leading athlete, or once-a-week runner, our gear offers comfort to every person, over every terrain, in every condition.
Durability
There are two key reasons why durability is important to us. Firstly, it’s kinder to the planet to replace gear less. The longer gear lasts, the better, because every new product requires materials and carbon emissions to make. Secondly, we believe that outdoor gear should not be guided by trends – which is why our gear is made to last, season after season; and why much of our gear is unisex.
For us, comfort means higher performance, greater confidence, and the ability to push yourself to all-new limits. Whether you’re a pack-leading athlete, or once-a-week runner, our gear offers comfort to every person, over every terrain, in every condition.
Quality
We believe in never cutting corners. That’s why we use the highest quality materials and technologies in all our gear. With our shoes, you’ll find the world’s best grip, lightweight and reactive soles, and breathable supportive uppers. For our clothing, you’ll discover breathable, minimalist designs that use materials like mulesing-free Merino wool, 100% organic cotton, and recycled polymer fibres.
Thanks to our collaborations with some of the world’s best athletes during the design and (intense) testing process, we’ve created gear that hits quality levels that will surprise even the most dedicated outdoor adventurer.
Our commitments
It’s in our nature to be as transparent as possible, as we head towards being a company that leaves no trace. That’s why we’re open about the factories and producers we work with. And why we are relentless about finding materials and supply chains that help us tread as lightly as possible.
Once our products launch, you’ll find all the information about the products origins and impact there. We’re setting higher standards, because the planet we love and share needs all the help it can get.
Your Path, No Trace.
Join our community and stay tuned, as stocks of the first products will be limited!
Photography: Tom de Peyret
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